Rapido Recruitment 2026

Rapido

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Greater Bengaluru Area0–3 Years1 day ago

Key Responsibilities

Identify emerging social media trends, memes, creators, and online conversations.
Monitor internet culture and identify opportunities relevant to the brand.
Research and identify creators who fit the company’s brand and target audience.
Collaborate with creators on content concepts and campaigns.
Help develop creative concepts and scripts for creator-led content.
Support social media campaigns designed to generate audience engagement.
Analyze content performance and identify successful hooks and narratives.
Test different creative concepts and content formats.
Measure campaign performance and use data to improve future campaigns.
Work closely with the marketing team on content execution.
Contribute ideas in a fast-moving startup environment.
Communicate creative ideas clearly to internal teams and external creators.
Creator marketing is a major part of this role.
The candidate will be expected to identify creators who are a good match for the brand rather than simply selecting accounts based on follower count.
Important factors can include audience relevance, engagement quality, content style, brand fit, authenticity, geography, and the creator’s ability to communicate a campaign naturally.
Candidates should understand that a creator with a smaller but highly engaged audience can sometimes be more valuable than a large account with weak audience interaction.
The role also involves collaborating with creators on concepts and scripts. This means candidates should be comfortable turning a broad marketing objective into a content idea that feels natural for a particular creator and platform.
Social Media and Content Strategy
The successful candidate will need to understand the differences between platforms.
A concept that performs well on Instagram may not necessarily perform well on YouTube or Reddit.
Candidates should understand basic concepts such as:
Hooks and attention retention
Short-form video formats
Content narratives
Audience engagement
Creator authenticity
Comments and community signals
Trends and cultural relevance
Content repurposing
Paid versus organic distribution
Creative testing
The ability to identify why one piece of content performed better than another is particularly valuable for this position.

Skills & Eligibility

Experience: 0–3 years of experience creating content or working with a content-focused brand.
Freshers: Internships and personal projects are considered relevant experience.
Social Media: Strong familiarity with Instagram, YouTube, Reddit, X, and other internet communities.
Internet Culture: Understanding of memes, pop culture, online conversations, and creator ecosystems.
Creator Marketing: Ability to identify creators who are suitable for a brand.
Content: Ability to understand what makes social content engaging and native to a particular platform.
Creative Thinking: Curiosity and willingness to experiment with new ideas.
Communication: Strong written and verbal communication skills.
Analytics: Ability to evaluate content performance and use insights to improve campaigns.
Portfolio: A social page, videos, campaigns, content portfolio, or personal projects can strengthen an application.
Work Style: Comfortable working in a fast-moving startup and taking ownership of projects.
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